Act 01Chat
Two days before flight
The baggage upgrade.
Rajesh opens the chat on ConnectAir's site and asks for an extra 8kg. Buddy looks up his booking, surfaces the right SKU, generates the payment link, sends it inline.
From the Juspay stables · 300+ storeslive · 5 enterprises agents for every
agents for every
customer interaction
Payment rails for India's most-used apps — now the agent layer too.
// CX by Buddy
See the agent in action. On a mock airline.
Three channels. One agent. One memory. Pick a moment and step through it in your browser, in the language you choose. The world is scripted; the playbook is Buddy's own.
CONNECTAIR · CE-2317 Patna → Bengaluru · today Passenger: Rajesh Kumar, 38
Act 02Telephony
Three hours before takeoff
The 90-minute delay.
ATC hold over Bengaluru. Buddy calls every passenger in their language, with their connection context. Rajesh's cab booking is pulled in — rescheduled in the same call.
Act 03Web voice
After landing
The missing bag.
Bag doesn't arrive at BLR. Rajesh taps "Talk to us." Buddy already knows the route, the flight, the bag tag, the delay — files the PIR, books home delivery, issues credit.
Same data, three branches.
One agent. The wow is in Act 03 — after you've done Act 01 and 02.
Customers · 5 enterprises, 300+ stores
What people built with Buddy.
Enterprise · Bus bookingOperator address verification scaled 10×.
Monthly contact verification for thousands of bus operators across India. Local vernacular first, handled over 6 languages.
Read the case study →12,000Calls / week
0Manual entries
Enterprise · Driver supportFirst line of support for drivers.
When drivers on the Namma Yatri platform have an issue, they call the Buddy phone number. Buddy guides them through it and transfers to a human when it can't.
5,000Calls / day
~95%Resolution provided
300+ stores · Aggregate · IndiaA network impact too small to be one case study.
Independent merchants doing 60–2,000 orders a month each. Together: a meaningful slice of Indian D2C COD verification and cart-abandonment calls.
250K+Calls / month
₹2.4CrRTO saved
Spoken in हिंदीதமிழ்తెలుగుಕನ್ನಡবাংলাमराठीગુજરાતી+ more, vernacular-first
// Under the hood
Just a chatbot with a phone number, right?
The capability of frontier models definitely pushes the boundaries of what Buddy can do, but at scale the hard parts are what's in between the customer and the LLM.
No. 01Isolation
One interaction, one system.
Three seconds to answer is fine in a chat box and an awkward silence on a phone call. Every interaction runs in its own isolated pod, so one noisy conversation never slows another — that's how we held p99 under 800ms when D2C volume tripled overnight.
No. 02Orchestration
Buddy calls Buddy.
A chatbot would have transferred the case to a human. Buddy put the driver on hold, called the customer, brought the answer back — orchestrated as one continuous conversation.
No. 03Interfaces
One agent, multiple interfaces.
A chatbot lives in a box on one page. The same agent answers the in-app chat, picks up the phone, and talks live in the browser — one brain, one memory across every surface, so a customer can switch mid-conversation and never start over.
// Engagement
How working with Buddy actually works.
Forward-deployed engineering. Outcome-priced from go-live. Live in weeks, not quarters.
01
You describe the use case.
Plain English, in a working session with our engineers — not a sales call.
02
We build the first agent with you.
Pilot in two weeks. Real production traffic, supervised. Iterate weekly.
03
You go live.
Outcome-priced from there. You pay when Buddy resolves the conversation.